The challenge with sustainability is it can be difficult to measure. If you don’t have a way to measure it, you’ll likely create an aspirational sustainability statement – no grit, no teeth, no accountability.
And sometimes thats the reason companies choose aspirational statements – its easy to choose statements that you don’t have to measure.
But for those who are courageous to be accountable, I’d recommend starting with these to make a strong environmental stewardship statement:
4 Tenets of Sustainability
- Gallons of Water Purified
- Gallons of Oil reclaimed
- Energy generated from waste
- Pounds of material diverted from landfills
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